DAA Joins UGS as NX Sales Partner
DAA will focus on expanding the growth of NX
Knowledge Fusion technology in North America
 PLANO, Texas, January 18, 2005 - UGS,
a leading global provider of product lifecycle management
(PLM) software and services, today announced the official
signing of Design Automation Associates Inc. (DAA) into the
UGS Partner Program as a Sales Partner. DAA enters the program
at the "Partner" level and becomes UGS' first reseller to
specialize in selling NX™ Knowledge Fusion software and
related services. Knowledge Fusion is the knowledge-based
engineering (KBE) capability built into the core of UGS' NX
digital product development software solution.
"After spending the past several years working
closely with UGS to build world class KBE applications at
Fortune 500 companies, DAA is delighted to strengthen its
relationship through the UGS Partner Program," said John
Lambert, president of DAA. "At DAA our vision has always been
to create production ready KBE software systems that help
manufacturers worldwide harness their domain knowledge to
create the world's most innovative products. As a UGS Sales
Partner focused on NX Knowledge Fusion, we will further
broaden our ability to help more organizations benefit from
this technology and continue to make that vision a reality."
DAA and its founders have a long history with
UGS in using their knowledge-based expertise to develop custom
solutions for a wide variety of clients that provided a clear
competitive advantage. With an in-depth understanding of the
development, application and implementation of KBE technology,
DAA will immediately add significant value to any company
trying to fully leverage their own in-house product
development expertise. "The Knowledge Fusion capability
integrated into UGS' NX software has long been regarded as the
industry's best implementation of KBE technology in a leading
digital product development solution," said Stephen Brown, UGS
vice president of Indirect Channels for the Americas. "DAA has
been a major contributor to the development, support and
implementation of this technology, and as our first Sales
Partner focused on Knowledge Fusion they will play an even
larger role in helping our mutual customers realize the
incredible benefits of this world-class technology."
As a Sales Partner, Design Automation Associates
will focus on supporting North America, working with the UGS
Partner network as well as the direct sales force to continue
making UGS, NX, and NX Knowledge Fusion the world class KBE
leader.
UGS Partner Program
The UGS Partner Program is a global initiative
comprised of nearly 600 businesses worldwide that complement
and add value to UGS' suite of PLM solutions. Members of the
UGS Partner Program include suppliers of software, hardware,
training and services as well as a variety of academic
institutions. All UGS business partners fall into one of four
categories – Partner, Open Partner, Foundation Partner or
Strategic Partner – corresponding to their level of alignment
and integration with the company. The UGS Partner Program is
designed to facilitate business relationships with UGS, expand
UGS' market reach and create the PLM industry's most complete
suite of products and services for our customers. For more
information please visit http://www.ugs.com/partners.
About UGS
UGS is a leading global provider of product
lifecycle management (PLM) software and services with more
than 3.3 million licensed seats and 42,000 clients worldwide.
Headquartered in Plano, Texas, the company promotes openness
and standardization and works collaboratively with its clients
in creating enterprise solutions enabling them to transform
their process of innovation and thus begin to capture the
value of PLM. For more information on UGS products and
services, visit http://www.ugs.com/.
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