Engineering USA Acquires Design Automation Associates Inc

Engineering USA’s Expansion with Industries eXcellence to Deliver a Complete Offering for Digital Transformation of Industrial Markets.


June 2, 2021

CHICAGO, IL AND WINDSOR LOCKS, CT –


Engineering USA, the North American division of the Engineering Group, has acquired DAA (Design Automation Associates, Inc.). This business expansion aims to create a unique market position for the company and its Industries eXcellence Global division, which specializes in the design, development, integration and delivery of holistic technology solutions for manufacturing and industrial clients. DAA brings with them 24 years of experience in digital automation of product design, analysis and test engineering. This niche footprint will complement Engineering USA’s similarly robust background in manufacturing design, manufacturing, automation, operational efficiency and supply chain optimization. The result will be a complete digital offering for Industry 4.0 and the Digital Twin, from design to simulation to production and beyond the factory doors.


"This acquisition marks a momentous moment of growth for both organizations."

This acquisition marks a momentous moment of growth for both organizations. We join forces with the singular ambitious vision to establish ourselves as the global market leader in delivering the entire Digital Thread from start to finish. In fact, the integration of DAA’s expertise in design automation and product engineering will enable us to consolidate our design practice and deliver end-to-end connectivity and transformation across the industrial lifecycle,” said Ettore Soldi, President of Engineering USA and Head of the Industries eXcellence Global division at Engineering Group.


"DAA is pleased to become a part of Engineering USA. We will contribute our industry-proven digital product engineering solutions to Engineering USA's innovative manufacturing solutions."

John Lambert, CEO of DAA, agreed: “DAA is pleased to become a part of Engineering USA. We will contribute our industry-proven digital product engineering solutions to Engineering USA’s innovative manufacturing solutions. This will enable both DAA’s and Engineering USA’s clients to leverage end-to-end digitalization capabilities from product design, through manufacturing, and into service to dramatically improve how they innovate and bring products to market.


"Both companies have experience across similar industries, including Shipbuilding, Aerospace & Defense, Automotive, Industrial Machinery, Chemical, Energy and many more. Our combined knowledge of industryspecific standards, processes and solutions will help us provide a breadth of value and insight to clients like never before,” added Fabio Sala, Vice President of Industries eXcellence USA.


In addition to augmenting the competences of Engineering USA’s PLM group, DAA will become the new Design Automation practice within Engineering Group’s Industries eXcellence Global division. DAA’s founders, John Lambert and Sean Sullivan, will continue to provide their invaluable contribution as Executive Vice Presidents of the new division. DAA will continue operations at its Windsor Locks (CT) headquarters, as well as at its Detroit (MI), Savannah (GA) and Rexburg (ID) locations.


About Design Automation Associates, Inc.

DAA, or Design Automation Associates, is a solution provider specialized in design automation and design engineering processes. Their team implements engineering process automation across the design, analysis and test engineering disciplines. DAA uses digital technology and process redesign to dramatically improve how manufacturers design products. It has contributed designs to 5 Mars vehicles, ships and jets used in national defense, renewable energy systems, efficient and safe trains and cars, and health-promoting consumer products.


About Engineering USA

Engineering USA (www.engusa.com) is the North American division of the Engineering Group (www.eng.it), one of Europe’s largest IT players in the field of digital transformation of both public and private organizations. With approximately 12,000 professionals in 40+ locations (in Italy, Belgium, Germany, Norway, Serbia, Spain, Switzerland, Sweden, Argentina, Brazil, Mexico and the USA), the Engineering Group designs, develops, and manages innovative solutions for the business areas in which digitalization is having the biggest impact, including Digital Industry, Smart Energy & Utilities, Smart Transportation and Digital Defense. As part of the Industries eXcellence Global division, and with a particular focus on the manufacturing and transportation sectors, Engineering USA’s team specializes in the design, development, integration and delivery of holistic technology solutions covering the end-to-end lifecycle of all industrial products and processes.


Media Contacts

Engineering USA: Zivile ‘Z’ Badaraite, info@engusa.com

Design Automation Associates: Kevin Connell, kconnell@daasolutions.com